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Which of the Following Statements Is True of the Reliability

question 64

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Which of the following statements is true of the reliability of secondary data while conducting market research?


Definitions:

Normal Distribution

A probability distribution that is symmetric about its mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Sampling Distribution

The likelihood distribution associated with a particular statistic derived from a random sample.

Simple Random Samples

Samples drawn in such a way that every member of the population has an equal chance of being selected, ensuring that the sample represents the population well.

Proportion

A statistic that measures the fraction of the total number of items in a set that are of a particular category or characteristic.

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