Which of the Following Statements Is True About Qualitative Research

question 79

Multiple Choice

Which of the following statements is true about qualitative research?

• A) It provides a marketer with responses that can be presented with precise estimations.
• B) It studies the dynamic interplay of peoples' feelings and ideas.
• C) It usually involves asking respondents to select a response from a set of choices.
• D) Data from qualitative research can be summarized in percentages, averages, or other statistics.
• E) It is generally associated with survey research that involves yes/no questions.

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