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Marketers Use Three Different Techniques to Ferret Out Translation Errors

question 75

Multiple Choice

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?


Definitions:

Extraversion

A personality trait characterized by outgoingness, high levels of social engagement, and a high level of energy and enthusiasm.

Introversion

How shy and reserved a person is.

Jungian Theory

A theory of psychology that emphasizes the importance of the individual psyche and the personal quest for wholeness, developed by Carl Jung.

Thinking

The process of using cognition to analyze information, solve problems, and make decisions.

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