Marketers Use Three Different Techniques to Ferret Out Translation Errors

question 13

Multiple Choice

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?

• A) Simultaneous translation
• B) Parallel translation
• C) Serial translation
• D) Linear translation
• E) Recentering

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Definitions:

Competency-Based

An approach focusing on the specific skills and abilities required to accomplish certain tasks or jobs.

Experience-Based

Approaches or practices that are grounded in and informed by direct observation, participation, or involvement.

Key Job Candidates

Individuals identified as having the essential qualifications and potential to fulfill critical roles within an organization.

Growth

An increase in the size, revenue, and capabilities of a business or an economy over time.