Marketers Use Three Different Techniques to Ferret Out Translation Errors

question 13

Multiple Choice

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?

• A) Simultaneous translation
• B) Parallel translation
• C) Serial translation
• D) Linear translation
• E) Recentering

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Definitions:

Money Supply

Refers to the total amount of money—cash, coins, and balances held in checking and savings accounts—available within an economy at a specific time.

Deposits

Are funds placed into an account at a financial institution, creating a balance that can earn interest or be withdrawn for use.

Reserve Ratio

The fraction of depositors' balances that banks have to hold in reserve and not lend out.

Deposit Liabilities

The amounts of money that banks owe to their depositors, stemming from the bank accounts like savings, checking, and time deposits.