According to the Text, Today the Real Power of the Internet

question 11

Multiple Choice

According to the text, today the real power of the Internet for international marketing research is the

• A) reduction in the time required for completing primary research.
• B) reduction in the cost of conducting primary research.
• C) increase in the reliability of the surveys conducted using the Internet.
• D) ability to overcome legal barriers to conducting primary research.
• E) ability to easily access volumes of secondary data.

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Definitions:

Collaborate

To work jointly with others or together, especially in an intellectual endeavor.

Communication Situation

The context or environment in which information is exchanged between communicators, including factors like medium, participants, and purpose.

Recipients

Individuals or entities that receive something, such as a message, email, award, or payment.

Indirect Approach

A communication strategy that aims to address issues or communicate messages in a more roundabout or subtle manner.