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International Marketers Often Need to Collect Certain Types of Information

question 77

Essay

International marketers often need to collect certain types of information not normally collected by domestic marketing researchers. Unisys Corporation gives some guidance about the kind of information that organizations need to collect in the international environment. List and briefly discuss each of the five types of information suggested by the Unisys Corporation model.


Definitions:

Organizational Meaning

The shared understanding and significance of a company's purpose, values, and work among its members.

Marginality

The state of being marginalized or placed in a position of insignificant importance within a society or group.

Staff Members

Individuals employed by an organization or institution who contribute to its operations and services.

Presence

The state or fact of existing, occurring, or being present in a place or thing.

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