Describe the Popularity of a Marketing Orientation as Compared to a Product

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The Answer is The extent of a company's marketing orientation has been shown to relate positively to profits. Although American companies are increasingly embracing this notion (and marketing in general), firms in other countries have not been so fast to change from the more traditional production (consumers prefer products that are widely available), product (consumers favor products that offer the best quality, performance, or innovative features), and selling (consumers and businesses alike will not buy enough without prodding) orientations. Recently researchers have empirically verified that for various complex reasons, including cultural explanations, a marketing orientation is less prevalent in a number of other countries; and it can be difficult to encourage such an orientation across diverse business units in global companies.

Describe the Popularity of a Marketing Orientation as Compared to a Product

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