When Marketers First Introduced the Personal Digital Assistant (PDA) to the American

question 104

Multiple Choice

When marketers first introduced the personal digital assistant (PDA) to the American consumers, they most likely performed the role of _____ because the cultural impact of the product became widespread.

• A) gatekeepers
• B) conciliators
• C) agents of socialization
• D) agents of change
• E) arbitrators

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Definitions:

Nobel Prize

A set of annual international awards bestowed in several categories by Swedish and Norwegian institutions in recognition of academic, cultural, or scientific advances.

Classical Conditioning

A behavioral technique where two stimuli are systematically linked together; over time, a reaction originally elicited by the second stimulus is elicited by the first stimulus alone.

Reflex Response

An automatic, involuntary reaction to a specific stimulus, occurring without conscious thought as part of the body's defense mechanisms.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, emphasizing the strength of behavior as a result of its consequences.