Which of the Following Actions Is Important for Marketers in Order

question 99

Multiple Choice

Which of the following actions is important for marketers in order to be effective in a foreign market?

• A) Learning to appreciate the intricacies of cultures different from their own
• B) Ensuring that the promotions for the product are indifferent to social beliefs
• C) Adhering to the prominent prejudices in one's own society
• D) Creating product differentiation by being indifferent to the culture of the foreign market
• E) Making the product relate to one's own religion

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Definitions:

Financial Forecast

A prediction of future revenues, expenses, and profits for a specific period.

Fixed Assets

Long-term tangible assets that are used in the operations of a business and are not expected to be consumed or converted into cash within a year.

Default Risk

The risk that a borrower will not pay the interest and/or principal on a loan as it becomes due. If the issuer defaults, investors receive less than the promised return on the bond. Default risk is influenced by both the financial strength of the issuer and the terms of the bond contract, especially whether collateral has been pledged.

Interest Rate Risk

Arises from the fact that bond prices decline when interest rates rise. Under these circumstances, selling a bond prior to maturity will result in a capital loss; the longer the term to maturity, the larger the loss.