To a Foreign Marketer, the Similar-But-Different Feature of Cultures Has

question 89

Multiple Choice

To a foreign marketer, the similar-but-different feature of cultures has important meaning in gaining cultural _____.

• A) insensitivity
• B) ethnocentrism
• C) apathy
• D) empathy
• E) indifference

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Definitions:

Limbic System

The parts of the brain that interact to produce emotions, including the amygdala, the hypothalamus, and the hippocampus. Many other parts of the brain are also involved with emotions.

Prefrontal Cortex

The prefrontal cortex is a region in the front part of the frontal lobes of the brain, important for decision making, complex cognitive behavior, personality expression, and moderating social behavior.

Precocious Puberty

The early onset of puberty, with the development of sexual characteristics before the typical age of puberty onset.

Stress

A state of mental or emotional strain or tension resulting from adverse or demanding circumstances.