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Markets constantly change; they are not static but evolve, expand, and contract in response to marketing effort, economic conditions, and other cultural influences.
Subjectivity
The quality of being based on or influenced by personal feelings, tastes, or opinions.
Selective Attention
The cognitive process of focusing on a particular object in the environment for a certain period while ignoring other irrelevant information.
Case Study
An in-depth analysis of a single subject, group, event, or community to explore the dynamics of a particular phenomenon.
Preliminary Evaluation Procedures
Initial assessment techniques used to determine the potential value, feasibility, or impact of a project, plan, or research study.
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