The Primary Obstacles to Success in International Marketing Are a Person's

question 25

Multiple Choice

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

• A) conscious regionalism
• B) holism
• C) self-reference criterion
• D) moral relativism
• E) moral nihilism

---

Definitions:

Consumer

An individual or group that purchases goods and services for personal use.

Marketing Mix

The set of controllable marketing tools—product, price, place, and promotion—that a company uses to produce a response in its target market.

Promotion

The advancement of a product, idea, or person through advertising or publicity to increase visibility or sales.

Integrated Marketing Communications

A strategic approach that combines various forms of communication and marketing tactics to provide a consistent message about a brand or product.