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What is the most profound change for firms at the global marketing stage of internationalization?
Better Decisions
The outcome of a decision-making process that maximizes benefits or minimizes costs based on rational or informed choices.
Filtered
Processed or sifted through a system or tool to remove unwanted parts or to simplify.
Message
Refers to the content of communication, whether conveyed verbally, written, or through other mediums, intended to be received and understood by others.
Screens
In decision-making and information processing, screens are criteria or filters used to evaluate options or to screen out irrelevant data.
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