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According to Roll, the only testable hypothesis associated with the CAPM is
Brand Loyalty
A consumer's commitment to repurchase or continue using the same brand.
Dialogue
A conversation or exchange of ideas between two or more individuals, often aimed at resolving differences or exploring topics.
Global Brands
Brands that are recognized and have a presence across multiple countries and cultures.
Coca-Cola
A multinational beverage corporation, known for its flagship product Coke, involved in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
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