Examlex
Work by Amihud and Mendelson (1986, 1991)
Buying Process
A series of steps consumers go through, from recognizing a need or desire to the final purchase and post-purchase evaluation.
Follow-up
A process of making additional contact after an initial meeting or communication to ensure ongoing engagement or to further a goal.
Presentation
A visual or verbal project designed to communicate information, ideas, or data effectively to an audience.
Order Getter
A salesperson whose primary responsibilities are identifying potential customers and engaging those customers in discussions to attempt to make a sale.
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