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According to the Capital Asset Pricing Model (CAPM) a well diversified portfolio's rate of return is a function of
Global Brand
A brand that is recognized and respected across the world, often associated with consistent quality and prestige.
Advertising Costs
The expenses incurred in promoting a company, product, or service through various media channels to attract potential customers.
Global Partners
International entities or countries that collaborate on joint ventures, projects, or initiatives for mutual benefit.
Marketing Approach
The strategies and tactics a business adopts to promote, sell, and distribute its products or services.
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