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The Yachtsman Fund had NAV per share of $36.12 on January 1, 2012.On December 31 of the same year the fund's NAV was $39.71.Income distributions were $0.64 and the fund had capital gain distributions of $1.13.Without considering taxes and transactions costs, what rate of return did an investor receive on the Yachtsman Fund last year
Market Segmentation
A strategy whereby a firm divides the total market into groups of people who have relatively similar product needs.
Market Positioning
The process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way relative to competitors.
Multi-Segment Approach
A strategy where a company targets multiple market segments, offering specific products or marketing mixes to each segment.
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