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If a firm lowered the price of the product it sells and found that total revenue did not change, then what is true about the demand for its product?
Current Ratio
The Current Ratio is a liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year.
Quick Ratio
A liquidity measure that indicates a company's ability to cover its short-term liabilities with its most liquid assets.
Cash Ratio
A liquidity ratio that measures a company's ability to pay off its short-term liabilities with its cash and cash equivalents alone.
NWC to Total Assets
A financial ratio that measures the net working capital (current assets minus current liabilities) in relation to the total assets of a company.
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