One Possible Reason as to Why Consumers Respond to Sales

question 251

True/False

One possible reason as to why consumers respond to sales is that by displaying a "high" regular price and a "low" sale price, sales provide consumers with a reference point to interpret the prices being offered.

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Definitions:

Conditions

The circumstances or factors affecting the way in which people live or work, especially with regard to their safety or well-being.

Observational Learning

Learning that occurs through observing the behavior of others and the consequences of those behaviors.

Cognitive Learning

A type of learning that involves mental processes such as attention, memory, and thinking, leading to changes in knowledge or understanding.

Behaviour

The way in which one acts or conducts oneself, especially towards others.