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A firm will break even when
Purchase Intent
Purchase intent refers to the likelihood or willingness of consumers to buy a product or service in the near future.
Call to Action (CTA)
A marketing term for an instruction to the audience designed to provoke an immediate response, typically using verbs like "call now," "find out more," or "visit a store today."
Facebook Ad
A form of online advertising that allows businesses and individuals to promote their products or services on the Facebook platform.
Comment Section
A designated area on websites or platforms where users can post comments to engage in a discussion related to the content presented.
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