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What are the two options for a firm that is operating at a loss in the short run?
Analog to Digital
describes the process of converting information from a physical format into a digital one, enabling easier manipulation, storage, and transfer.
Brand Asset Valuator
A strategic tool used to assess the value and strength of a brand based on factors such as differentiation, relevance, esteem, and knowledge.
Brand Stature
The respect and admiration a brand commands in the marketplace, often a result of consistent performance and quality.
Brand Vitality
The overall energy, dynamism, and health of a brand in the eyes of consumers, indicating its potential for growth and lasting success.
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