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In August 2008, Ethan Nicholas developed the iShoot application for the apple iPhone 3G, and within five months had earned $800,000 from this program. By May 2009, Nicholas had dropped the price from $4.99 to $1.99 in an attempt to maintain sales. This example indicates that in a competitive market,
Skepticism
An attitude of questioning, doubt, or disbelief in certain claims or statements without sufficient evidence.
Functionalism
A psychological school of thought focusing on how mental and behavioral processes function - how they enable the organism to adapt, survive, and flourish.
Structuralism
An early school of psychology that used introspection to explore the elemental structure of the human mind.
Edward Titchener
A British psychologist who founded structuralism, an early school of psychology that aimed to analyze the adult mind in terms of the simplest definable components and then to find the way in which these components fit together in complex forms.
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