Why Is Airline Yield Management an Effective Method to Increase

question 277

Multiple Choice

Why is airline yield management an effective method to increase revenue?

• A)Because airlines have invested heavily in developing computer models that identify optimal pricing strategies in the various market segments
• B)Because airlines have successfully induced customers to reveal their resources and preferences by offering them different versions of the product such as business class and coach plane tickets
• C)Because a ticket is a contract to transport a specific person, and is not transferable
• D)Because airlines have a monopoly in long-distance carriage