Examlex
If buyers of a monopolistically competitive product feel the products of different sellers have few differences between them, then the demand for each seller's product is relatively elastic.
Attitude
A psychological construct consisting of feelings, beliefs, and behavior tendencies directed towards people, objects, or ideas.
Fundamental Attribution Error
The tendency to overestimate the influence of personal traits and underestimate the role of situations when explaining other people's behavior.
Cognitive Dissonance
The mental discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, emotional reactions).
Peripheral Route Persuasion
A mode of persuasion wherein individuals are influenced by superficial cues rather than message content.
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