Brand Management Refers to

question 164

Multiple Choice

Brand management refers to

• A)picking a brand name for a new product that will attract attention.
• B)the efforts to maintain the differentiation of a product over time.
• C)efforts to reduce the cost of production.
• D)selling the right to use a brand name in a particular market.

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Definitions:

High-Performance Standards

Criteria or benchmarks set by an organization to define expected outcomes and performances at an exceptional level.

Codes of Ethics

Written guidelines issued by an organization to its workers and management to help them conduct their actions in accordance with its primary values and ethical standards.

Kohlberg's Levels

Outline a theory of moral development divided into three main stages - preconventional, conventional, and postconventional - each containing two levels, devised by psychologist Lawrence Kohlberg.

Moral Development

Refers to the progression through which individuals acquire the ability to distinguish right from wrong and to develop socially acceptable behavior patterns.