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Explain the Significance of Brand Management to a Firm That

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Essay

Explain the significance of brand management to a firm that has differentiated its product.Comment specifically on the importance of obtaining a trademark.


Definitions:

Trust Fund

A legal entity that holds and manages assets on behalf of another person or group, often used for estate planning or to distribute assets according to the trust creator's wishes.

Rate of Return

The gain or loss on an investment over a specific period, expressed as a percentage of the investment’s cost.

Scholarships

Financial awards given to students based on academic or other achievements to support their education.

Present Value

The valuation now of money anticipated in the future or continuous cash flows, when calculated with a specified return rate.

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