Which of the Following Can a Firm Use to Defend

question 71

Multiple Choice

Which of the following can a firm use to defend a successful product's brand name?

• A)The firm can obtain a patent on the brand name.
• B)The firm can apply for a trademark to ban other firms from using the product's name.
• C)The firm can increase the amount it spends on advertising for the product.
• D)The firm can attempt to copyright the brand name.

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Definitions:

Paid-In Capital

The total amount of capital that shareholders have directly contributed to a company in exchange for shares.

Stockholders' Claim

Represents the shareholders' ownership interest in a company's assets, usually after debts and liabilities have been settled.

Authorized Stock

The amount of stock that a corporation is authorized to sell as indicated in its charter.

Corporate Charter

A legal document issued by a governmental authority that establishes a corporation and outlines its rights and obligations.