What Is an Externality

question 118

Multiple Choice

What is an externality?

• A)A benefit realised by the purchaser of a good or service.
• B)A cost paid for by the producer of a good or service.
• C)A benefit or cost experienced by someone who is not a producer or consumer of a good or service.
• D)Anything that is external or not relevant to the production of a good or service.

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Definitions:

E-mail Marketing

A technique of sending commercial messages to a group of people using electronic mail, aimed at promoting products or services.

Potential Contacts

Individuals or entities that could possibly be converted into clients or customers, identified through research or networking as having an interest or need for a product or service.

Leads

Potential customers who have shown interest in a company's product or service and may eventually result in a sale.

Cold Canvassing

The process of approaching potential customers or clients unsolicited, without prior contact or appointment, typically in person or over the phone.