Members of a _____ Are Linked to an Organization's Centralized

question 67

Multiple Choice

Members of a _____ are linked to an organization's centralized database by computers, faxes, computer-aided design systems, and video teleconferencing and who rarely, if ever, see one another face-to-face.

• A) boundaryless organization
• B) B2B marketplace
• C) strategic alliance
• D) local area network
• E) virtual organization

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Definitions:

Semantic Scales

A type of survey rating scale that uses words rather than numbers to identify the distance between points on the scale, often used in measuring attitudes or perceptions.

Perceptual Maps

A visual representation used in marketing to display customers' perceptions of a brand or product in comparison to its competitors on various attributes.

Customer Value Maps

A visual or graphical representation of the value that customers derive from a product or service compared to its competitors.

Position Statements

A brief description that communicates the unique value of a product or service to its target market.