Which of the Following Structures Is the Most Flexible

question 85

Multiple Choice

Which of the following structures is the most flexible?

• A) Functional structure
• B) Product structure
• C) Market structure
• D) Geographic structure
• E) Matrix structure

---

Definitions:

Developing

Refers to the process of improving the growth or value of something through careful planning and sustained effort.

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Undifferentiated Targeting Strategy

A marketing approach where a company decides to ignore market segment differences and appeal to the whole market with one offer or product.

Mass-Marketing

Mass-marketing refers to a marketing strategy that aims to appeal to a large audience by using channels that reach a wide and diverse group of consumers simultaneously.