Examlex
The goal behind creating a divisional structure is to create smaller, more manageable units within the organization.
High-involvement
Refers to purchase decisions where the consumer engages in extensive research and considers a significant amount of information before making a decision.
Preconscious
A part of the mind that contains thoughts, memories, and feelings that are not actively in conscious awareness but can be easily brought to mind.
Negative Impression
A detrimental or unfavorable opinion formed in someone's mind based on an interaction, information, or experience.
Product Attributes
Characteristics or features of a product that are considered significant by consumers or that differentiate the product from competitors' offerings.
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