_____ Is the Process by Which Managers Create a Specific

question 24

Multiple Choice

_____ is the process by which managers create a specific type of organizational structure and culture.

• A)Forward vertical integration
• B)Tactical planning
• C)Contingency planning
• D)Economies of scale
• E)Organizational design

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Definitions:

Consumer Purchase Decision

The mental and emotional process leading up to a consumer's act of buying a product, encompassing need recognition, search for information, evaluation of alternatives, and the final acquisition.

Choices

Options available to individuals or organizations from which a decision can be made.

Information Search

The stage in the buying process where consumers actively seek out information to fill a gap in their knowledge about products or services.

Consumer Purchase Decision

The process by which an individual decides what products or services to buy based on factors such as need, desire, and affordability.