The Pharmaceutical Industry Is Extremely Dynamic

question 56

Multiple Choice

The pharmaceutical industry is extremely dynamic.A company that releases a product to the general public with the intention of keeping prices high may see quick competition arising from other products made from different compounds that perform the same functions as the company's product.According to the five forces model, this type of threat is called

• A)the level of rivalry among organizations in an industry.
• B)the potential for entry into an industry.
• C)the power of large suppliers.
• D)the power of large customers.
• E)the threat of substitute products.

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