A Toy Manufacturing Company Which Previously Sold Its Products Through

question 72

Multiple Choice

A toy manufacturing company which previously sold its products through a popular toy and juvenile-product retailer decides to enter the retail industry, quickly establishing several retail outlets exclusively for its products.The toy manufacturing company is engaging in

• A)forward horizontal integration.
• B)backward vertical integration.
• C)forward vertical integration.
• D)backward horizontal integration.
• E)unrelated diversification.

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Definitions:

Psychodynamic

An approach in psychology that emphasizes systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experiences.

Cognitive-behavioral

Relating to cognitive-behavioral therapy (CBT), a type of psychotherapy that involves modifying dysfunctional emotions, behaviors, and thoughts through a goal-oriented, systematic approach.

Humanistic-existential

An approach in psychology that emphasizes individuality, free will, and the search for meaning in one’s existence.

Sociocultural

Pertaining to the combination of social and cultural factors that influence an individual or community.