Selling the Same Standardized Product and Using the Same Basic

question 67

Multiple Choice

Selling the same standardized product and using the same basic marketing approach in each national market is called _____.

• A) unrelated diversification strategy
• B) multidomestic strategy
• C) national strategy
• D) focused-differentiation strategy
• E) global strategy

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Definitions:

Ethnocentric

Holding the belief that one's own culture, nation, or ethnicity is superior to others.

Apathetic

Showing or feeling no interest, enthusiasm, or concern; a lack of emotion or passion.

Double-Checking

The practice of verifying accuracy or completeness of information, work, or calculations more than once to ensure correctness.

Ethics

The moral principles that govern a person's behavior or the conducting of an activity, often guiding decision-making and actions in a professional setting.