Bob Was Recently Promoted to the Position of Manager of the Engineering

question 51

Multiple Choice

Bob was recently promoted to the position of manager of the engineering division in his company because of his knowledge and his ability to perform all the functions required in his field. In this instance, Bob was promoted because of his _____ skill.

• A) conceptual
• B) planning
• C) human
• D) technical
• E) leading

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Definitions:

Functional Needs

The basic requirements that products or services must meet to be considered useful and satisfactory by consumers.

Psychological Needs

Fundamental human motivations that drive behavior, such as the need for esteem, belonging, and self-actualization.

Psychological Needs

Fundamental human motivations that encompass aspects like autonomy, competence, and relatedness, influencing behavior and well-being.

Consumer Decision Process

The steps that consumers go through before, during, and after making a purchase, including problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.