The Harrison Bicycle Company Had the Following Operating Results for 2018-2019

question 45

Multiple Choice

The Harrison Bicycle Company had the following operating results for 2018-2019. In addition, the company paid dividends in both 2018 and 2019 of $80,000 per year and made capital expenditures in both years of $230,000 per year. The company's stock price in 2018 was $14.20 and $12.50 in 2019. Also in 2019, the industry average earnings multiple for the bicycle industry was 8 and the free cash flow and sales multiples were 16 and 1.35, respectively. The company is publicly owned and has 1,400,000 shares of outstanding stock at the end of 2019.
$\text { Balance Sheet, Dec 31, }$
$\begin{array}{lllll} & 2019 & 2018 \\\text { Cash } & \$ 267,000 & \$ 100,000 \\\text { Accounts Receivable } & \$ 525,000 & \$ 400,000 \\\text { Inventory } & \$ 450,000 & \$ 300,000\\\hline\text { Total Current Assets } & \$ 1,242,000 & \$ 800,000 \\\text { Long-lived Assets } & 1,205,000 & 1,100,000\\\hline\text { Total Assets }&\$2,447,000&\$1,900,000\\\hline\text { Current Liabilities }&\$500,000&\$500\\\text { Long-term Debt } & 600,000 & 500,000 \\\text { Shareholder Equity } & 1,347,000 & 1,100,000\\\hline\text { Total Debt and Equity }&\$2,447,000&\$1,900,000\end{array}$

$\text { Income Statement, for year ended Dec 31, }$
$\begin{array}{lcc} & 2019 & 2018 \\\text { Sales } & \$ 6,250,000 & \$ 5,450,000 \\\text { Cost of Sales } & 5,125,000 & 4,400,000\\\hline\text { Gross Margin } & 1,125,000 & 1,050,000 \\\text { Operating Expenses } & 580,000 & 550,000\\\hline\text { Operating Income } & 545,000 & 500,000 \\\text { Taxes } & 218,000 & 200,000\\\hline\text { Net Income }&\$327,000&\$300,000\\\\\text { Cash Flow from Operations } & 2019 & 2018 \\\text { Net Income } & \$ 327,000 & \$ 300,000 \\\text { Plus Depreciation Expense } & 125,000 & 125,000\\\text { + Decrease (-inc) in AccRec. and Inv. }7(275,000) &-\\\text { + Increase (-dec) in Cur. Liabl. }&200,000&-\\\hline\text { Cash Flow from Operations }&\$377,000&\$425,000\end{array}$
The gross margin percentage for 2019 is (rounded) :

• A)11.1%
• B)12.0%
• C)13.5%
• D)18.0%

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Definitions:

Marginal Revenue Curve

A graphical representation showing how much additional revenue a firm will generate by selling one more unit of a product or service.

Marginal Revenue

The extra income a business earns by selling an additional unit of a product or service.

Profit-Maximizing

The process or strategy aimed at achieving the highest possible profit from products or services.

Loss-Minimizing

A strategy or approach aimed at reducing losses in business operations to the lowest possible level.