Gourmet Aroma Coffee House Has an Exclusive Contract with Columbia

question 45

Multiple Choice

Gourmet Aroma Coffee House has an exclusive contract with Columbia exporters. Two brands of gourmet coffee are imported, Morning Thunder (MT) and Evening Tender (ET) . The following data are provided for the current fiscal year:The total market was estimated to be 80,000 pounds at the time of budget. The actual total market for the year is 75,000 pounds.
What is the firm's market share variance?

• A) $30,600 favorable.
• B) $31,500 favorable.
• C) $32,640 favorable.
• D) $33,000 favorable.
• E) $35,200 favorable.

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Definitions:

Assassination

The act of killing a prominent individual, often for political or ideological reasons.

Public Image

The perception or reputation of an individual, organization, or brand as seen by the public.

Recall

The ability to access and retrieve information from one's memory.

Recognize

The cognitive process of identifying a previously encountered or learned piece of information or object.