Among Characteristics That Distinguish Service and Manufacturing Firms Are The

question 41

Multiple Choice

Among characteristics that distinguish service and manufacturing firms are the:

• A) Absence of output inventory in service firms.
• B) Existence of labor-intensive products in manufacturing firms.
• C) Rendering of identical services in a service firm.
• D) Capital intensiveness of service firms.
• E) Organizational structure of service firms.

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Definitions:

Marketers

Marketers are professionals or organizations responsible for promoting, selling, and distributing products or services, often focusing on understanding consumer needs and creating strategies to meet those needs effectively.

Sales Promotion

A marketing strategy employing short-term incentives to encourage the purchase or sale of a product or service.

Coupons

A discount or offer that can be redeemed for goods or services, often as a part of promotional efforts.

Rebates

Partial refunds offered to purchasers of a product, typically used as a promotional tool to encourage sales.