The Decision to Keep or Drop Products or Services Involves

question 104

Multiple Choice

The decision to keep or drop products or services involves strategic consideration of all the following except:

• A) Potential impact of the decision on the demand for the remaining products or services.
• B) Potential impact of the decision on employee morale.
• C) Potential impact of the decision on pricing of other products offered by the firm.
• D) Growth potential of the firm.
• E) The desired inventory levels of the product.

---

Definitions:

Trademark

Brand that has been given legal protection.

Legal Protection

Safeguards provided by law to individuals, organizations, or intellectual property against unauthorized use, harm, or exploitation.

Brand Effective

A measure of how well a brand's marketing, messaging, and identity align with its goals and resonate with its target audience.

Easy to Pronounce

Refers to words or names that are straightforward for speakers to articulate, often considered in branding or naming strategies.