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Assume that only the specified parameters (that is, variables) change in a sensitivity analysis. The contribution margin ratio increases when:
Dollars
The currency unit used in the United States, representing a standard measure of value.
Consumer Price Index
An index that measures the average change over time in the prices paid by consumers for a market basket of consumer goods and services.
Money Demand
The desire to hold cash or easily liquidated assets based on the trade-off between the liquidity they provide and the interest foregone by not investing.
Inflation
The speed at which the overall price level of goods and services increases, leading to a decline in the currency's buying power.
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