Customer Lifetime Value Is a Type of Analysis Used To

question 5

Multiple Choice

Customer lifetime value is a type of analysis used to:

• A)Assess the ethical practices of each salesperson-customer relationship.
• B)Assess the current profit potential of a customer.
• C)Assess the long term profit potential of a customer.
• D)Assess the current profit potential of all the firm's customers.
• E)Assess the long term profit potential of all the firm's customers.

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Definitions:

Disaffirmance

The legal act of renouncing or voiding a contract or agreement, particularly used in cases where one party is a minor or where there has been fraud or mistake.

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An individual who is deemed legally incapable of entering into legal agreements or managing their own affairs due to mental disability or illness.

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Basic essentials that an individual requires for survival, such as food, clothing, and shelter.