A Firm That Has Traditionally Succeeded on the Basis of Its

question 59

Multiple Choice

A firm that has traditionally succeeded on the basis of its innovative products and excellent customer service has started to place greater emphasis on reducing waste and providing its customers with the lowest priced product.Which of the following most accurately describes this change of competitive strategy?

• A)Cost leadership to differentiation.
• B)A balanced strategy to cost leadership.
• C)Differentiation to a balanced strategy.
• D)Cost leadership to a balanced strategy.
• E)Differentiation to cost leadership.

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Definitions:

Slope-intercept Form

An equation of a straight line in the form y = mx + b, where m is the slope and b is the y-intercept.

Slope-intercept Form

A way of writing the equation of a straight line in the form y = mx + b, where m is the slope and b is the y-intercept.

Slope

A measure of the steepness or the inclination of a line, defined as the ratio of the vertical change to the horizontal change.

Sales Price

The amount for which a product is sold to the customer, excluding any discounts or taxes.