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Michelle conducts an experiment on the effect of low and high anxiety on test performance. The results achieved are nonsignificant. She does not know if anxiety truly has no effect on performance or whether she had conducted faulty procedures. How could this ambiguity be avoided?
Market Segment
A collection of individuals, groups, or organizations who share one or more characteristics and thus have relatively similar product needs and desires.
Small Businesses
Companies with limited revenue and number of employees, falling below certain statutory limits.
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