Toby Wants to See Whether Packaging Information Affects the Way

question 49

Multiple Choice

Toby wants to see whether packaging information affects the way people rate breakfast cereal. The same cereal is put in three kinds of packages: a brown box that says "To start your day off with a smile"; a yellow box that says "For extra energy all day"; and a white box that says "Fortified with B complex and iron." In this study, the:

• A)kind of cereal is confounded with the color of the box.
• B)package information is confounded with the color of the box.
• C)package information is confounded with the kind of cereal.
• D)rating of people is confounded with the package information.

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Definitions:

Qualitative Measurements

Non-numerical data collection or analysis that focuses on understanding concepts, thoughts, or experiences.

Corporate Social Responsibility

A business model that helps a company be socially accountable—to itself, its stakeholders, and the public. By practicing corporate social responsibility, companies can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental.

Sustainable Products

are goods that provide environmental, social, and economic benefits while protecting public health and the environment over their whole life cycle, from the extraction of raw materials until the final disposal.

Negative Perceptions

The unfavorable views or opinions held by individuals or groups towards a product, service, or concept.