Which of the Following Statements Is True of Face Validity

question 54

Multiple Choice

Which of the following statements is true of face validity?

• A)It is based on future behavior or outcomes.
• B)It is not very sophisticated.
• C)It is sufficient to conclude that a measure is valid.
• D)It is also known as content validity.

Recognize the impact of level of involvement on consumer purchase decision processes.

Identify and explain situational influences on consumer decisions.

Differentiate between high- and low-involvement purchases.

Analyze the effect of cognitive dissonance on post-purchase behavior.

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Definitions:

Social Facilitation

The tendency for people to perform differently, often better, when in the presence of others than when alone.

Social Loafing

The occurrence in which people put forth less effort towards attaining a goal while working as part of a group than they do when working individually.

Deindividuation

This psychological phenomenon occurs when individuals immersed in a group lose their sense of individual identity, often resulting in a detachment from personal responsibility and an increase in impulsive behaviors.

Colliding Cultures

The clash that occurs when different cultural values, beliefs, practices, or attitudes interact, often leading to conflict or misunderstanding.