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When analyzing the difference between two means, Professor Angus obtains the effect size as .85 using Cohen's d. In this case, Professor Angus can conclude that:
Marketing Concept
The idea that a firm’s long-term success must include a companywide effort to satisfy customer needs and wants.
Sales Presentation
A pitch or demonstration given to prospective buyers with the goal of making a sale by highlighting the benefits and features of a product or service.
Product's Major Features
The primary attributes or characteristics that define a product and differentiate it from competitors.
Trial Closes
Techniques used in sales to ask potential customers for a decision on a minor aspect of a purchase, used to gauge the readiness for the final buy.
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