If Both the Independent and Dependent Variables Use Nominal Scale

question 7

Multiple Choice

If both the independent and dependent variables use nominal scale properties, the most appropriate statistical test would be the _____.

• A)Pearson correlation
• B)analysis of variance
• C)t test
• D)chi-square test

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Definitions:

LEGO Friends

A theme within the LEGO brand, aimed particularly at girls, that focuses on the lives and adventures of five characters in the fictional town of Heartlake City.

Market Modification Strategy

Tactics used by companies to change market perception, reach new customers, or increase product use among existing customers, often through product, price, place, and promotion adjustments.

Product Repositioning

Refers to the strategic process of changing the market's perception of a product or brand.

New Market

Entering or creating market opportunities in new geographic areas or sectors that were previously unexplored or underserved.