An Educational Researcher Examines the Effect of Speaker Credibility on Attitude

question 51

Multiple Choice

An educational researcher examines the effect of speaker credibility on attitude change in university and community college students. The PV in this design is the:

• A)credibility of the speaker.
• B)type of student.
• C)educational researcher.
• D)attitude change.

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Definitions:

Branding

The process of creating a unique image, name, and identity for a product or service in the consumer's mind.

Amputation

The surgical removal of a body part, typically a limb or extremity, due to injury, disease, or surgery.

Social Control Theory

A theory of crime, proposed by Travis Hirschi, that posits that strong social bonds increase conformity and decrease deviance.

Travis Hirschi

A criminologist who developed the Social Control Theory, proposing that strong bonds to society encourage conforming behavior and reduce the likelihood of deviance.