A Marketing Company Wants to Determine Which Cola Beverage Is

question 12

Multiple Choice

A marketing company wants to determine which cola beverage is most preferred by consumers. A group of participants tastes Cola A and then rates the taste. The group then tastes Cola B and rates the taste for this cola. A second group of participants follows the same procedure. However, they first taste Cola B and then Cola A. This is an example of a(n) _____ type of design.

• A)2 × 2 independent groups
• B)2 × 2 repeated measures
• C)2 × 2 mixed factorial
• D)IV × PV

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Definitions:

Emotional Experience

The complex state of feeling resulting from psychological interactions with one's environment, often involving physiological changes.

Facial Expressions

The movements or positions of the face that convey a person's emotions, thoughts, or intentions, often universally recognized across cultures.

Emotional Experience

The complex psychological state involving thoughts, feelings, physiological changes, and behaviors in response to a situation.

Galvanic Skin Response

A method of measuring the electrical conductance of the skin, which varies with its moisture level, often used as an indicator of emotional arousal.